Discussions are being taken forward to encourage use of branding logo on stationery and packaging, and in e-commerce web sites.
Branding
The Crieff branding logo is now on the web and its use is being taken up by individual businesses and organisations.
Creating a recognisable brand, part of the over-all marketing strategy, ties up with the signage programme which has had three phases - welcome signs, interpretative panels in car and coach parks, local parks and at visitor attractions, and finger-post signs at main junctions within Crieff.
The brand logo was used extensively during the recent Food Festivals. Discussions are being taken forward to encourage use of branding logo on stationery and packaging, and in e-commerce web sites.
Copies of the Crieff brand logo and printing guidelines are available both in hard copy and on computer disk, from Crieff and West Strathearn Business Association, contact on the back page of this newletter.
Welcome signs, part of a three phase signage programme.